A social enterprise is different by design, not by add-on. In the UK, certification through Social Enterprise UK (SEUK) requires an organisation to meet four specific criteria. Amplify Goods is certified against all four.

Shipping water is expensive in carbon terms: it adds weight, it adds volume, and it adds freight emissions before a single hand has been washed. That's the starting insight behind SUDZERO, our powder-to-foam handwash, and it's the reason the carbon savings are as significant as they are.

Very few businesses can honestly claim to operate on a fully circular basis. True circularity implies systems-level change, with upstream and downstream suppliers all participating in the same loop. ‘Circular-enabled’ is a narrower, more honest claim.