Designed for impact.
Packed With Purpose.
We create high-quality, low-waste products that deliver real social and environmental impact.
Proof over promises.
Refill-First
286,167
Single-use plastic bottles we kept out of oceans and landfill
Step into Work
15 MINS
of real living wage work experience per Forever bottle or wall bracket
Your Good, Amplified
£500,000
of social value generated in our communities
Certified social enterprise
Amplify Goods is a 100% diverse, women-owned and led UK Social Enterprise, certified by WeConnect, OutBritain and SEUK.
Our vision is that every sud and scent product circulating in the UK is like us – designed for impact and packed with purpose – so that no brands can be described as being ‘all foam and no action’.
PEOPLE
Purpose in every bottle.
Every Forever bottle creates 15 minutes of real living wage work experience for people facing barriers to employment, including homelessness and disability.
We offer stepping-stone opportunities, helping people build confidence and experience, and supporting their path to long-term, stable jobs.
Through partnerships with organisations like Crisis, Beam, Praxis, NewLife and Your Place, we welcome individuals into a supportive, hands-on work environment – offering structure and routine through preparing and packing Amplify Goods products.
Through the work we provide, many have gone on to secure longer-term roles in distribution, events, and hospitality.
We believe in a better kind of business –– one that prioritises people and planet over extracting profits.
The Quiet Changemakers Programme
Our Quiet Changemakers Programme heroes and supports the people driving social and environmental impact behind the scenes.
Many people working in frontline impact work tirelessly with little recognition or support, often facing burnout and exhaustion.
We amplify their message and invest in their well-being by providing a range of support and resources that they choose, ensuring they can continue their vital work sustainably –– because lasting change starts with those who make it happen.
PLANET
Hand wash without the greenwash.
We make it easy to switch to suds and scents that put the planet first.
Whether you're managing sustainability targets, ensuring smooth facility operations, or choosing better products for your home, our Refill-First model offers a trusted, net-positive solution that goes beyond surface-level claims.
Our honest and action-orientated approach to sustainability reduces single-use plastics and keeps waste out of oceans and landfills – we also use a lot of used cardboard, giving it a second chance.
We plant mangrove trees for every order, are NeutralCarbonZone Blue-certified and plastic-positive via collection of ocean-bound plastic, while donating at least 50% of profits to charities working within nature and climate. Everything we do, from product design to circulating our profit for good, is focused on minimising harm and maximising social impact.
