Designed for impact.
Packed With Purpose.
We create high-quality, low-waste products that deliver real social and environmental impact. You can reduce your footprint by switching your suds and scents to Amplify Goods.
Calculate the positive change that your choice makes with our Impact Calculator.
Proof over promises.
Refill-First
366,000
Single-use plastic bottles we kept out of oceans and landfill
Step into Work
1338hrs
of real living wage work experience generated*
Your Good, Amplified
£1.3M
of social value generated in our communities*
*Updated December 2025
And our wider impact to date:
VITAL WORK
Purpose in every bottle.
Every Forever bottle creates 10 minutes of real living wage work experience for people facing barriers to employment, including homelessness and disability.
We offer stepping-stone opportunities, helping people build confidence and experience, and supporting their path to long-term, stable jobs.
Through partnerships with organisations like Crisis, Beam, Praxis, NewLife and Your Place, we welcome individuals into a supportive, hands-on work environment – offering structure and routine through preparing and packing Amplify Goods products.
Through the work we provide, many have gone on to secure longer-term roles in distribution, events, and hospitality.
We believe in a better kind of business –– one that prioritises people and planet over extracting profits.
We are a member of the Crisis Homelessness Alliance.
Read more about how we are strengthening our handprint in communities and some impact stories from our pack team on the resources page.
The Quiet Changemakers Programme
Our Quiet Changemakers Programme heroes and supports the people driving social and environmental impact behind the scenes.
Many people working in frontline impact work tirelessly with little recognition or support, often facing burnout and exhaustion.
We amplify their message and invest in their well-being by providing a range of support and resources that they choose, ensuring they can continue their vital work sustainably –– because lasting change starts with those who make it happen.
PLANET
Hand wash without the greenwash.
We make it easy to switch to suds and scents that put the planet first.
Whether you're managing sustainability targets, ensuring smooth facility operations, or choosing better products for your home, our Refill-First model offers a trusted, net-positive solution that goes beyond surface-level claims.
Our honest and action-orientated approach to sustainability reduces single-use plastics and keeps waste out of oceans and landfills – we also use a lot of used cardboard, giving it a second chance.
We plant mangrove trees for every order, are NeutralCarbonZone Blue-certified and plastic-positive via collection of ocean-bound plastic, while donating at least 50% of profits to charities working within nature and climate. Everything we do, from product design to circulating our profit for good, is focused on minimising harm and maximising social impact.
Read more about how we are softening our footprint on the planet on the resources page.
Become a BRAND AMBASSADOR with amplify goods
If you love this game changing impact as much as we think you will, you could amplify good further still by registering as an affiliate for Amplify Goods.
Help us, together, create even more impact for people facing barriers to employment.
2026 Impact Calculator
Our calculator allows you to estimate a range of key metrics - the impact you can create when you switch your suds and scents to our products. These numbers have been reviewed by the BCHS sustainability team and alongside other third parties- and the numbers represent the best estimate and are updated annually to ensure accuracy.
For our 2025 calculator, please click here. The above calculator is updated annually.
Something as simple as soap is consequential. What we are doing proves it. And if you agree, help us. Switch suds and scents (and sponges) for good in 2026, at home, and crucially advocate for change out there in the world, in your workplaces, schools, universities, restaurants you love, hotels you visit. Change is in your hands. Get in touch.
purpose over profit
Amplify Goods is a 100% diverse, women-owned and led UK Social Enterprise, certified by WeConnect, OutBritain and SEUK.
Our vision is that every sud and scent product circulating in the UK is like us – designed for impact and packed with purpose – so that no brands can be described as being ‘all foam and no action’.