OUR STORY

Founded in 2021, Amplify Goods began when Camilla Marcus-Dew and Pasha Coupet Michaelsen met on the On Purpose Leadership Programme. They were united by a shared vision: to reimagine business as a force for good – business 2.0.

Amplify Goods is a 100% diverse, women-owned and led UK Social Enterprise, certified by WeConnect, OutBritain and SEUK.

With a clear purpose at its core, Amplify Goods exists to create suds and scents that support a circular economy and open doors for those often excluded from work opportunities. Alongside our team and partners, we’re building a new kind of business – one that’s made for impact. We are softening our footprint on the planet and strengthening our handprint within communities.

The business is growing in scale and impact. Through national distribution partners, you can find Amplify Goods in bathrooms and offices across the UK and Ireland. Through partnerships with social enterprises, our products are available for corporate gifting, events and hampers. Retail coming soon...

Our vision is that every sud and scent product circulating in the UK is like us – designed for impact and packed with purpose – so that no brands can be described as being ‘all foam and no action’.​

OUR MISSION

At Amplify Goods, our mission is to redefine everyday essentials for our collective future. We create suds and scents that minimise harm to the planet and maximise social impact – all through a Refill-First, circular-enabled model that encourages reuse.

Our products are made with low-waste, low-carbon materials, naturally-derived ingredients and are packed by people facing barriers to work – including homelessness and disability.

By prioritising purpose, we’re building a better way to do business – one that puts impact at the centre of every decision.

OUR TEAM

  • CAMILLA MARCUS-DEW - CO-FOUNDER

  • Pasha Coupet Michaelsen - CO-FOUNDER

  • KIRSTY WIVELL - ON PURPOSE ASSOCIATE

  • Pavlina Draganova - MARKETING LEAD

  • our next team member

  • our next team member

PACKING TEAM  

Mariusz, Vinu, Jentilal, Florin, Taylor, Maxwell, Garcia, Sandor, Bishal, Princess, Mohommed, Porfirio, Jay, Afshan, Abi, Margo, Roza, Sareet, Sahara, Sam, Letitia, Kamala, Scarlett, Richard, Ozzie and many more coming… 

MEET MARIUSZ... 

Mariusz was living under Walthamstow Train Station when he joined us for our first major pack day at the Crisis Warehouse in September 2024. Since then, he’s shown incredible commitment – and in January, he became our first PAYE employee on contracted hours. Since then, he’s moved off the streets and into a hostel. 

Our aim is to keep being a stepping stone for Mariusz as he works toward full-time employment in a local warehouse. He’s reliable, hardworking, and a natural team leader who’s steadily getting back on his feet. 

FRIENDS AND COLLABORATORS

Amplify Goods wouldn’t be where it is today without the support, belief and brilliance of many people and organisations who have walked alongside us on this journey. We’re grateful to the individuals and teams who have generously offered their time, energy, and expertise.

Thank you to our collaborators at Forpeople, Kennedys, ReLondon, The Big Issue, Eastside People, On Purpose, Crisis, UX Etc, Amey and Hays, Reach Fund, and PowerUp London. Your guidance and partnership have been instrumental in shaping our model and scaling our impact.

To our past team members – Natalie, Arabella, Aimee, Tayo, Laura, Charlotte and Dee – each of you has left an indelible mark on our story. We’re proud to be part of a growing community of changemakers making business work for people and planet.

AWARDS AND CERTIFICATIONS

We’re proud to be recognised for doing business differently.

As a certified social enterprise and purpose-led brand, our work has been validated by industry leaders who share our belief that products should work for people and planet. These awards and certifications reflect our commitment to social and environmental impact, ethical business practices, and building an economy that leaves no one behind.