Plastic waste is one of today’s most urgent challenges, with 51 trillion microplastic particles now in our oceans. Bottles and PVA from personal care products are part of that problem. Amplify Goods products (particularly SUDZERØ) have been designed to significantly reduce end-of-life waste, and eradicate single use plastic. 

Our products are produced through a UK-based circular-enabled supply chain, making large-scale carbon and waste reduction achievable across facilities and cleaning sectors. In collaboration across supply chains, so much more can be done, and we’ve started with three key areas:

Our container re-use programme

We have created a system for returning our 5L suds containers and 1L aluminium bottles for re-use. For the 5L bottles from re:mind hand and body wash, Amplify Goods hand and body wash, re:mind shampoo and body wash and Amplify Goods shampoo and body wash, they can be returned via your distributor, stored in the distribution centre until approximated 27*6 are ready and then we will collect and wash, sanitise and relabel for reuse as a SUDZERO mixing vessel. For our diffuser oil refill containers, you can do the same, collecting up six and returning them to us. This all works even better if your site is close to East London, often allowing this reverse logistics flow to generate minimal carbon. These actions aren’t the answer to environmental issues, but — when we use plastic, we’re keeping plastic in use and out of landfill for longer.

Upcycled ingredients

SUDZERO is formulated with upcycled pentylene glycol from sugar cane waste, improving ingredient dispersion and acting as a natural humectant. And in our exfoliating bar soaps, our customers love our upcycled olive stone granules for a natural exfoliation.

Cardboard re-use

We’re all about giving our materials a 2nd, 3rd or 4th chance, just like we do for many of our pack team. For SUDZERO sachets, our homepack and also our bar soap, all secondary packaging is laser cut from upcycled cardboard, creating commercial demand for partner reuse schemes. All packaging is also carefully designed to maximise tessellation and minimise offcuts. Tertiary packaging is also fully repurposed from used cardboard boxes, mostly from Oddbox (old vegetable boxes).

…and there’s so much more from our bar soap boxes turning into bookmarks, using newspaper offcuts for our wrapping and bottles for your sinks and basins that always come empty - encouraging reuse from the very beginning - we call it ‘Refill First’ and its an important part of reducing our footprint and changing behaviours of cleaning operatives.