Healthy Planet. Healthy Business. Healthy People.

Healthy planet

Healthy business

Healthy people



Amplify Goods is founded by 2 intersectional humans – 100% women owned, 50% black owned, 50% LGBTQI+ owned and led – bringing new opportunities and diversity of thought!

We’re a certified social enterprise, with a profit cap and an asset lock, working for our collective future. Our commitment to diversity is deeply ingrained in our organisational ethos.

Using balance as our guiding principle, we take a multifaceted approach to diversity and inclusion that includes representation, engagement and allyship.


From an internal perspective, we prioritise diversity within the leadership team – Pasha and Camilla are both women working within a B2B hygiene sector that is traditionally white and male. We engage with sector colleagues and counterparts transparently, to compassionately challenge their experiences and approaches to networking and sales.

Within the company, the directors model open and constructive disagreement, creating a space where all viewpoints are welcomed and valued.

By embracing conflict as a catalyst for innovation and growth, we try to foster a culture of respectful dialogue and collaboration, where better ideas emerge through thoughtful debate and consideration.


In recognition of the vast amount of unpaid labour that creates nurturing environments for so many people, we aim to foster a culture of transparency and support for individuals with caring responsibilities – whether for family by blood or family by choice.

We encourage open dialogue and modelling inclusive practices, to create a work environment where everyone feels empowered to balance their professional and personal commitments without fear of judgment or discrimination.


Further, our commitment to diversity extends beyond the confines of our social enterprise through our Quiet Changemaker project. Inspired by the principles of the Feminist New Green Deal, this project aims to holistically support individuals whose voices are often marginalized in climate discussions.

By supporting the mental and physical wellbeing of those whose experiences and perspectives are traditionally sidelined, we actively works towards creating a more inclusive and equitable future for all.


Lastly, one of the emerging strands in our diversity advocacy is the ability to implement a proactive stance in providing employment opportunities to individuals who are traditionally excluded and underrepresented in the workforce.

We’re proud to have already provided paid work for refugees, ex-Clarity employees with disabilities and those returning to work and struggling to make ends meet.

Through intentional outreach and networking efforts, we actively seek to diversify our colleague pool, recognizing the value that diverse perspectives and diverse abilities bring.

Environmental impact

Our Commitment:

Be carbon neutral AND for core products, remove (offset) where we cannot AND plant a tree for every pallet order received, reduce the amount of virgin plastic used and develop reuse programmes to increase plastic lifecycles

Microplastics swimming in water

2000kg ocean-bound plastic

recovered in partnership with Plastic Credits Exchange

Planting trees

25 trees planted

based on one fore every purchase order fulfilled in partnership with Tree Sisters

Van returning bottles for reuse

0.01% plastic bottles returned

for reuse through our Container Reuse Programme

CO2 Removed from atmostphere

30 tonnes of CO2e

carbon and equivalent GHGs removed from the atmosphere based on product estimates and team footprints in partnership with Earthly

“What you are offering is amazing, they are the easy transaction things but they will have ripple effects much more than that, helping changemakers be healthy so they can deliver more change in a healthy way.”

Sarah Corbett

The Craftivist Collective

Social impact

Our Commitment:

Give 50% of surpluses towards Quiet Changemakers

Both founders have lived experience of burn-out on the front lines of purpose-driven organisations. They faced a lack of support infrastructure to help recognise these signs and avoid burnout.

They also both care deeply about the planet and a just transition – knowing that progress to Net Zero will require communities to drive change, coming together to act. Across all communities are changemakers, working tirelessly for change and to support those most vulnerable – often they themselves are also vulnerable!

We call these changemakers ‘Quiet Changemakers’, and they are often quiet for one of two reasons. Firstly, because they have their heads down, focusing on action at community level or secondly, because their voices just aren’t heard – potentially due to the (unconscious or conscious) bias that is known to exist against intersectional voices in our media.

Quiet Changemaker

1 Quiet Changemaker

supported across change-making organisations including WEN and Healing Justice London


8 Amplifications

Interventions including counselling, massage, veg boxes, coaching, gym membership, and other things to support the mental health and wellbeing of quiet changemakers

Join our Container Reuse Programme

Join our




Interested in joining our movement?
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